Quality Content

As I said in a previous post, content seems to be king. And we seem to be in a phase where service providers seem to expand towards content delivery instead of content aggregation. As I read in CED Magazine, MTV is about to start testing content distribution via Google's advertising network - which is an obvious attempt in rivaling platforms such as YouTube by means of quality content. The article reads:

MTV will take the largest portion of ad revenue, which will be shared with Google and its affiliate network sites, Wolf said. He said Google had built specialized technology for the test.

I am wondering whether this is a step backwards from the collaborative internet, or whether Google will combine this with collaboration mechanisms such as user-centric tagging, annotations, addition of custom content and other mechanisms. Also, I wonder whether this will be a pure ad-based service.